Tuesday, January 12, 2010


Sebelum memulakan projek pemasaran ini, anda hendaklah memahami maksud inovasi terlebih dahulu - sila baca dan fahami definisi inovasi berikut :
Innovation: the OECD Definition
There are essentially four types of innovation identified in the Oslo Manual for measuring innovation: product innovation; process innovation; marketing innovation and organisational innovation.

Product Innovation
This involves a good or service that is new or significantly improved. This includes significant improvements in technical specifications, components and materials, incorporated software, user friendliness or other functional characteristics. In the education sector, a product innovation can be a new or significantly improved curriculum, a new educational software, etc.

Process innovation involves a new or significantly improved production or delivery method. This includes significant changes in techniques, equipment and/or software. In education, this can for example be a new or significantly improved pedagogy.
Marketing Innovation

Marketing innovation involves a new marketing method involving significant changes in product design or packaging, product placement, product promotion or pricing. In education, this can for example be a new way of pricing the education service or a new admission strategy.
Organisational Innovation

Organisational innovation involves introducing a new organisational method in the firm’s business practices, workplace organisation or external relations. In education, this can for example be a new way organization of work between teachers, or organizational changes in the administrative area