Majlis Jamuan Hari Raya Kelas DPR 2 Sesi Jun 2011

Alhamdulillah setelah tertangguh selama dua minggu akhirnya majlis jamuan Hari Raya Aidil Fitri bersama pelajar DPR telah dapat diadakan pada hari Khamis iaitu 6 Oktober 2011 bermula pukul 2 petang di Student Center dengan jayanya. Buat pertama kalinya pelajar-pelajar kursus Diploma Pemasaran semester 2 dari Jabatan Perdagangan Politeknik Kota Bharu diberi peluang menguruskan sendiri majlis jamuan tersebut. Walaupun sudah agak terlambat dan dengan kesibukan tugasan serta kuliah tetapi pelajar-pelajar tidak patah semangat dan masing-masing memberi kerjasama yang amat baik. Antara tujuan utama majlis ini diadakan adalah untuk merapatkan hubungan silaturahim di kalangan pelajar-pelajar itu sendiri memandangkan kelas ini terdiri daripada 51 orang pelajar. Di samping itu pelajar-pelajar ini juga dapat mengenali dan beramah mesra dengan penasihat akademik dengan cara yang lebih santai. Selain daripada itu pelajar-pelajar juga dapat menimba ilmu pengurusan sesuatu majlis sebelum diberi tugas yang lebih mencabar di masa akan datang.

Antara juadah yang dihidangkan....


Antara pelajar yang sponsor nasi komok ... terima kasih daun keladi !


... Sebelum subuh sudah siap roti gulung sardin SSSEEEddAP sampai penasihat akademik tak sempat nak cuba ... apa-apapun tahniah sebab 100% cooperation

... wakil kelas Wan Ahmad Iman menyediakan minuman Ribena KkKelasss DPR 2!

Tamat sahaja kuliah pukul 12 tengahari pelajar bergegas ke dapur rumah sewa bagi menyiapkan puding kek caramel tanpa bahan dan peralatan yang mahal mereka dapat menghasikan hidangan yang BBeST ! Jangan lupa resepi !

Pelajar lelaki turut memberi sumbangan ....

Penasihat akademik tolong pegang kek je !!! (tugas behind the scene lagi menCABAR!)

Kumpulan yang sponsor kek coklat ...


Sambil menghidang sambil berposing MULTITASKING !

... Wakil kelas sekali lagi turun padang menyediakan air minuman tapi kali ni lagi KKKelas air Sirabena = Sirap + Ribena

Memulakan majlis dengan membaca doa oleh pelajar Mohd Hanafi

Masa yang ditunggu-tunggu ssssuuuddaaahhh TIBA ... akhirnya pukul 2.30 baru dapat menikmati makan tengahari tapi berbaloi-baloi



Khusyuknya ....

Kerjasama yang tidak berbelah bagi !

Antara menu jamuan ...nasi komok dengan ayam berempah, nasi impit dengan kuah kacang, kek puding karamel, kek coklat, ayam goreng KFC, Ketupat Raya, Biskut Raya, Rojak buah, Sardin roll, Agar-agar laici, Cup cake, ... banyak lagi...

Agenda seterusnya berposing dan sengehh ... cheeesee
.... Penasihat akademik bersama putera-putera DPR 2

Berehat sekejap di serambi student center

Bersama Puteri-puteri DPR 2

... Mohd Hafizan menaja ais kalau tak kehausanlah pelajar DPR 2




Bergambar sakan yang pentingnya semua Putera dan Puteri DPR 2 kenyang, gembira dan bersatu hati dengan harapan proses P&P untuk semua kursus semester 2 berjalan lancar

Isi Kandungan Laporan Projek Pemasaran P5714

ISI KANDUNGAN


KANDUNGAN MUKA SURAT( rujuk garispanduan P 5714 )


BAB 1 PENGENALAN

1.0 Pendahuluan

1.1 Pengenalan Syarikat

1.1.1 Latar belakang Syarikat

1.1.2 Visi, misi dan objektif

1.1.3 Logo

1.1.4 Struktur Organisasi

1.1.5 Biodata Ahli Lembaga Pengarah

1.2 Pengenalan Produk

1.2.1 Logo

1.2.2 Objektif

1.2.3 Kelebihan Produk Inovasi

1.2.4 Kelemahan Produk Pasaran

BAB 2 PERSEKITARAN PEMASARAN

2.0 Pendahuluan

2.1 Persekitaran Mikro

2.2 Persekitaran Makro

BAB 3 ANALISIS SWOT

3.0 Pendahuluan

3.1 Kekuatan

3.2 Kelemahan

3.3 Peluang

3.4 Ancaman

BAB 4 PEMBANGUNAN PRODUK

4.0 Pendahuluan

4.1 Proses Pembangunan Produk

4.1.1 Penjanaan Idea

4.1.2 Penapisan Idea

4.1.3 Analisis Perniagaan

4.1.4 Pembangunan Produk

4.1.5 Ujian Pasaran

4.1.6 Komersil


BAB 5 STRATEGI CAMPURAN PEMASARAN

5.0 Pendahuluan

5.1 Produk

5.2 Promosi

5.3 Harga

5.4 Saluran Agihan

BAB 6 TINDAKAN DAN KAWALAN

6.0 Pendahuluan

6.1 Tindakan

6.1.1 Jualan

6.1.2 Peruntukan Sumber

6.1.3 Peruntukan Kewangan

6.1.4 Pemantauan Jualan

6.2 Kawalan

6.2.1 Laporan Jualan

6.2.2 Pengukuran Jualan

6.2.3 Analisa Prestasi

6.2.4 Tindakan Penambahbaikan

BAB 7 BELANJAWAN

7.0 Pendahuluan

7.1 Proforma Penyata Aliran Wang Tunai Bagi Tahun Semasa

7.2 Proforma Penyata Aliran Wang Tunai Bagi Tahun Pertama

7.3 Proforma Penyata Aliran Wang Tunai Bagi Tahun Kedua

7.4 Penyata Belanjawan Promosi Bagi Tahun 2008/2009

BAB 8 KESIMPULAN

Supplemental Notes P4708 : The Benefits Of Market Research

Some of the benefits of market research are:

1. Market research guides your communication with current and potential
customers

Once you have good research, you should be able to formulate more effective and targeted marketing campaigns that speak directly to the people you're trying to reach in a way that interests them. For example, some retail stores ask customers for their zip codes at the point of purchase. This information, which pinpoints where their customers live, will help the store's managers plan suitable direct mail campaigns.

2. Market research helps you identify opportunities in the marketplace

For example, if you are planning to open a retail outlet in a particular geographic location and have discovered that no such retail outlet currently exists, you have identified an opportunity. The opportunity for success increases if the location is in a highly populated area with residents who match your target market characteristics. The same might be true of a service you plan to offer in a specific geographic area or even globally, via the Internet.

3. Market research minimizes the risk of doing business

Instead of identifying opportunities, the results of some market research may indicate that you should not pursue a planned course of action. For example, marketing information may indicate that a marketplace is saturated with the type of service you plan to offer. This may cause you to alter your product offering or choose another location.

4. Market research uncovers and identifies potential problems

Suppose your new retail outlet is thriving at its location on the main road through town. Through research you learn that in two years, the city is planning a by-pass, or alternate route, to ease traffic congestion through town. You've identified a potential problem.

5. Market research creates benchmarks and helps you track your progress

It's important to know, for later comparisons, the position of your business at particular moments in time. Ongoing market research allows you to make comparisons against your benchmark measurements as well as chart your progress between research intervals (such as successive annual surveys).

For example, you might establish a benchmark measurement of your target market demographics and learn that 65 percent of your customers are women between the ages of 35 and 50. One year later you again survey your customers and learn that this age group now represents 75 percent of your customer base. You're tracking a trend in your customer demographics.

6. Market research helps you evaluate your success

Information gathered through market research helps you to determine if you're reaching your goals. In the above example, if your product's target market is women between the ages of 35 and 50, then you're making progress toward your goal. If not, this information can indicate a needed change in marketing strategy.

P 4708 : Assignment 1 (SET B)