Pada hari Isnin 30 Ogos 2010 pukul 7 malam, seorang lagi pelajar NOR AIDA HIDAYAH dari Jabatan Perdagangan Politeknik Kota Bharu pulang ke rahmatullah disebabkan sakit yang dideritai semenjak tahun 2007. Syukur Alhamdullillah pada hari Rabu 1 September 2010 ramai di antara kami yang berkesempatan berkunjung ke rumah arwah menemui keluarga beliau. Semasa kunjungan tersebut, ibu beliau menceritakan serba sedikit penderitaan, semangat dan pengorbanan arwah bermula 2007 hingga 2010, arwah telah melakukan beberapa kali pembedahan dan banyak komplikasi yang perlu dihadapi. Walaupun menderita sakit, arwah seorang pelajar yang tekun dan berjaya mengekalkan prestasi akademik yang baik. Dalam kepayahan melawan sakit arwah masih berusaha menyiapkan laporan latihan industri sebelum meninggalkan dunia yang fana ini. Mendengar kehibaan suara hati seorang ibu mengenai kegigihan anaknya melawan sakit dan kesungguhan yang tinggi dalam mengejar ilmu ... sepatutnya memberi sejuta keinsafan kepada yang lain ... yang masih berkesempatan menghirup udara dengan bebasnya. Betapa Kuatnya semangat arwah, walaupun terpaksa dipapah oleh kedua ibubapanya tapi arwah tetap gagahi jua ke Polteknik Kota Bharu untuk memohon penangguhan pengajian. Dalam hati turut merasai kesedihan yang dihadapi oleh keluarga arwah dan mengkagumi kekuatan jati diri arwah serta memohon agar ALLAH memberi ganjaran berlipatganda atas kesabaran arwah. Sesungguhnya ALLAH memuji orang-orang yang sabar dan menyanjung mereka dengan firmanNya yang bermaksud .....
"dan, orang-orang yang sabar dalam kesempitan, penderitaan dan dalam peperangan, mereka itulah orang-orang yang benar (imannya) dan mereka itulah orang-orang yang bertakwa." (AlBaqarah : 177) ... "dan ALLAH mencintai orang-orang yang sabar."(Ali Imran:146)Bahawa ALLAH memberi balasan kepada orang-orang yang sabar dengan balasan yang lebih baik daripada amalnya dan melipatgandakannya tanpa terhitung seperti mana firmanNya dalam surah An-Nahl:96 yang bermaksud ... "dan sesungguhnya kami memberi balasan kepada orang-orang yang sabar dengan pahala yang lebih baik daripada yang telah mereka kerjakan.
Walaupun, arwah tidak sempat saya kenali tetapi menghormati perjuangan serta semangat beliau dan boleh dijadikan iktibar dalam mengharungi kehidupan ini.
Saya juga mengambil kesempatan ini untuk mempersembahkan DUA rangkap pantun yang digubah secara spontan ...
Penderitaan arwah menjadi perhatian,
Hilang sudah gelak ketawa,
Mengingatkan diri pada kematian,
Suntikan keinsafan meresap ke jiwa,
Keriangan menyambut raya sudah terasa,
Lauk pauk, kuih dan biskut raya menjadi perbualan,
Sehingga terlupa ada yang terseksa,
Kepada yang Maha Esa mohon keampunan
Tuesday, August 31, 2010
Monday, July 12, 2010
Sunday, July 11, 2010
World Cup Fever : The World Cup Is Influencing Consumers
World Cup fever: How the World Cup is influencing consumers
Euromonitor Global Market Research Blog
http://blog.euromonitor.com/2010/06/world-cup-fever-how-the-world-cup-is-influencing-consumers.html
by the Countries and Consumers team.
As 32 countries battle it out for football's most prized trophy, a unique communal experience is taking place, and consumption plays a key role in it. From the diehard fan who buys a new TV to watch the games on to the World Cup Widow who goes out to dinner with her friends to avoid it, few are left untouched by this month-long homage to the “beautiful game.”
Key trends
• 32 nations compete, but the world watches;
• Too much of a good thing?
• Pushing the next paradigm shift in TV technology;
• World Cup Widows can help sectors that lose out;
• Cynicism or idealism?
Commercial opportunities
The commercial opportunities associated with the World Cup are legion. Among the most prominent are
• Sales of alcoholic drinks receive a huge boost during the
tournament, as many fans like to watch games in bars or with a beer
at home;
• Food sales are also likely to receive a boost as consumers hold
World Cup parties and barbeques. Products like pizzas and fresh meat
will benefit disproportionately;
• Take-away foodservice sales will rise as consumers spend more time
in front of the TV and less in the kitchen;
• Sales of televisions are always boosted by a World Cup, and
manufacturers are looking to this tournament to drive consumer
awareness of emerging 3D technology;
• Sportswear manufacturers and retailers will enjoy higher sales for
football-related items like jerseys and boots;
• The gaming industry will benefit from a surge in gambling on the
Background
Pick your favourite cliché: Brazilian flair, Argentine indiscipline; German efficiency, Portuguese petulance; Italian cynicism, English grit, Dutch technique, Spanish gusto, Cameroonian naivety or even North Korean inscrutability. For the month of June, they (and 22 other nations) will be competing in the football World Cup in South Africa. For the winners, immortality beckons; For the losers, at best obscurity, at worst infamy.
It is only a slight exaggeration to say that some football fans would sell their grandmother to see their country crowned world champions: A survey conducted by financial services group ING in Portugal (the poorest country in Western Europe) found that the average consumer would willingly contribute US$450 in exchange for victory.
Given the stakes, it is unsurprising that the event has a huge economic impact. The feelgood factor generated by Germany hosting the event in 2006 gave a significant boost to the country's economic growth that year, and South Africa is hoping for a similar effect this time. However, the World Cup's impact on consumers goes well beyond the host nation, as consumers worldwide will be eating pizza and burgers and guzzling beer as they settle down to watch games on shiny new TVs.
32 nations compete, but the world watches
With the possible exception of the USA, where “soccer” has generally failed to capture the national sporting consciousness, there are few corners of the world that will be untouched by the World Cup, even among countries lacking a tradition in the sport. In this sense, football, like music, in an international language.
A survey conducted by Nielsen during March 2010 found that 55% of Asian consumers intended to follow the tournament, even though just 28% said they were football fans. Indeed, the largest proportion of the global TV audience is likely to be in east, south and south-east Asia. In Hong Kong (where many of the matches will take place in the early hours of the morning), one chain of shopping centres is setting up big screens and inviting fans to bring sleeping bags and “camp out” while watching games.
Too much of a good thing?
The World Cup can be depended on to provide a significant boost to sales of convenience food like pizzas and burgers, as well as food for barbeques and alcoholic drinks. Data from trade body ELBEX show the highest four-week period of sales of meat products in the UK during the last five years was during the 2006 World Cup. Research conducted by Loughborough University during spring 2010 suggests that 10% of English fans will drink at least 20 cans and 20 pints of beer during the World Cup, while one in seven will eat at least ten pizzas.
According to Euromonitor International data, growth in beer consumption spiked in several countries during the year of the previous World Cup (2006):
Euromonitor Global Market Research Blog
http://blog.euromonitor.com/2010/06/world-cup-fever-how-the-world-cup-is-influencing-consumers.html
by the Countries and Consumers team.
As 32 countries battle it out for football's most prized trophy, a unique communal experience is taking place, and consumption plays a key role in it. From the diehard fan who buys a new TV to watch the games on to the World Cup Widow who goes out to dinner with her friends to avoid it, few are left untouched by this month-long homage to the “beautiful game.”
Key trends
• 32 nations compete, but the world watches;
• Too much of a good thing?
• Pushing the next paradigm shift in TV technology;
• World Cup Widows can help sectors that lose out;
• Cynicism or idealism?
Commercial opportunities
The commercial opportunities associated with the World Cup are legion. Among the most prominent are
• Sales of alcoholic drinks receive a huge boost during the
tournament, as many fans like to watch games in bars or with a beer
at home;
• Food sales are also likely to receive a boost as consumers hold
World Cup parties and barbeques. Products like pizzas and fresh meat
will benefit disproportionately;
• Take-away foodservice sales will rise as consumers spend more time
in front of the TV and less in the kitchen;
• Sales of televisions are always boosted by a World Cup, and
manufacturers are looking to this tournament to drive consumer
awareness of emerging 3D technology;
• Sportswear manufacturers and retailers will enjoy higher sales for
football-related items like jerseys and boots;
• The gaming industry will benefit from a surge in gambling on the
Background
Pick your favourite cliché: Brazilian flair, Argentine indiscipline; German efficiency, Portuguese petulance; Italian cynicism, English grit, Dutch technique, Spanish gusto, Cameroonian naivety or even North Korean inscrutability. For the month of June, they (and 22 other nations) will be competing in the football World Cup in South Africa. For the winners, immortality beckons; For the losers, at best obscurity, at worst infamy.
It is only a slight exaggeration to say that some football fans would sell their grandmother to see their country crowned world champions: A survey conducted by financial services group ING in Portugal (the poorest country in Western Europe) found that the average consumer would willingly contribute US$450 in exchange for victory.
Given the stakes, it is unsurprising that the event has a huge economic impact. The feelgood factor generated by Germany hosting the event in 2006 gave a significant boost to the country's economic growth that year, and South Africa is hoping for a similar effect this time. However, the World Cup's impact on consumers goes well beyond the host nation, as consumers worldwide will be eating pizza and burgers and guzzling beer as they settle down to watch games on shiny new TVs.
32 nations compete, but the world watches
With the possible exception of the USA, where “soccer” has generally failed to capture the national sporting consciousness, there are few corners of the world that will be untouched by the World Cup, even among countries lacking a tradition in the sport. In this sense, football, like music, in an international language.
A survey conducted by Nielsen during March 2010 found that 55% of Asian consumers intended to follow the tournament, even though just 28% said they were football fans. Indeed, the largest proportion of the global TV audience is likely to be in east, south and south-east Asia. In Hong Kong (where many of the matches will take place in the early hours of the morning), one chain of shopping centres is setting up big screens and inviting fans to bring sleeping bags and “camp out” while watching games.
Too much of a good thing?
The World Cup can be depended on to provide a significant boost to sales of convenience food like pizzas and burgers, as well as food for barbeques and alcoholic drinks. Data from trade body ELBEX show the highest four-week period of sales of meat products in the UK during the last five years was during the 2006 World Cup. Research conducted by Loughborough University during spring 2010 suggests that 10% of English fans will drink at least 20 cans and 20 pints of beer during the World Cup, while one in seven will eat at least ten pizzas.
According to Euromonitor International data, growth in beer consumption spiked in several countries during the year of the previous World Cup (2006):
Wednesday, June 2, 2010
Kita dan Produk Halal
Assalamualaikum semua saudara islam ... kali ini saya ingin berkongsi 'slide show' yang saya perolehi daripada ustaz ariff johor semasa menghadiri seminar kepenggunaan dalam koperasi pada 23 dan 24 Mei 2010 di Hotel Renaissance Kota Bharu Kelantan. Semasa sesi pembentangan mengenai kesedaran pengguna terhadap produk halal ustaz Ariff telah menunjukkan kepada kami beberapa 'slide' yang MENGeJuTkaN kita sebagai orang islam ! Kalau tak percaya tengoklah sendiri!
Saturday, May 8, 2010
Projek Pemasaran Oleh Kumpulan Pelapik Kasut Jan 2010
Berasaskan gabungan konsep refleksologi dan detoksifikasi maka timbullah ide produk magic shoes Ahli kumpulan berusaha keras untuk mengaplikasikan idea mereka melalui magic shoes dan tidak lupa juga kepada penyelia projek yang membantu merealisasikan impian mereka.
Projek Pemasaran Oleh Kumpulan Minuman Delima Jan 2010
Menyedari hakikat kebaikan buah delima, pelajar-pelajar mendapat ide untuk mengubahsuai air minuman yang mudah untuk disediakan berasaskan buah tersebut.
Foto-foto sepanjang majlis pembentangan produk inovasi boleh diperolehi dalam blog ini
Foto-foto sepanjang majlis pembentangan produk inovasi boleh diperolehi dalam blog ini
Photo Kumpulan Produk Kesihatan
Berasaskan ide inginkan kulit yang licin dan cantik semulajadi maka terciptalah produk AV Scarless. Ahli-ahli kumpulan pelbagai gaya mempromosikan idea produk mereka ... ini dapat dilihat melalui foto-foto yang diambil sepanjang majlis persembahan produk.
Friday, May 7, 2010
Projek Pemasaran Oleh Kumpulan Produk Ais Krim
Produk Ais krim diubahsuai kepada produk yang bukan sahaja enak untuk dinikmati dalam keadaan sekarang tetapi juga ianya dapat memberi manfaat dari segi penjagaan kesihatan. Walaubagaimanapun produk ini diubahsuai dari segi ideanya sahaja, untuk mengeluarkan kepada produk yang boleh dikomersilkan di pasaran, produk ini memerlukan kajian yang lebih terperinci dan kerjasama daripada pihak-pihak yang tertentu.
Photo Kumpulan Produk Minuman Manggis
Produk direka untuk memudahkan pengguna menyediakan minuman yang berkhasiat berasaskan buah manggis. Kumpulan ini terdiri daripada Heng Hui Ping, Owi Jee Hao, Nor malia, Nur aziawati dan Nor adila.
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